Marketing is essential for growing your small business. Without it, customers may never even know you exist. 

As a small business, marketing can be overwhelming, we understand that! That’s why we have compiled 8 simple, yet effective marketing tips that can help boost your sales and take your business to the next level.

1. Be present on social media

Social media is a powerful tool and should be used to your advantage. 

Make sure your business has accounts on relevant social media platforms, which can include the likes of Facebook, Instagram, LinkedIn and TikTok.

However, we highly recommend utilising your time to see what platforms genuinely work for your brand. We can’t stress enough that you should not be taking up more time forcing content onto every platform, if it’s not working.

You may find that your business works wonders on certain platforms, rather than others. So, we recommend putting your focus on them.

Furthermore, it is crucial they are active and you use them regularly to promote sales, updates about your products/services, and interact with customers. Not only will this help spread awareness of your business but it can also help you build relationships with your customers.

2. Build your mailing list

A mailing list can be a powerful tool for any business. You can use it to keep your customers informed about any updates or sales, giving them the incentive to buy from you again. 

An easy way to build your email list is to offer discounts or free downloadable information in exchange for people signing up (make sure you have their permission first though!)

A mailing list gives you the opportunity to communicate directly and personally with your customers. Content can be more detailed and in more depth compared to social media, so be sure to take advantage of this.

3. Publish high-quality content

The content which you put out sets the tone for how your audience views you as a business.  Therefore, it’s important to make sure the content you are releasing is of high quality and engaging.

You could create informative blog posts on your product/service or even create videos or podcasts. This will not only help with sales but also show that you are an expert in your field, which can help build trust with potential customers.

4. Create a buyer persona

Creating a buyer persona is an important part of marketing. 

Knowing who your ideal customer is and their interests will help you create tailored content specifically for them. Once you know more about your target audience, it’s much easier to understand how you can best communicate with them, resulting in increased sales.

5. Have consistent branding

Having a consistent branding strategy can help build recognition and trust with your customers.

A unified look across all of your platforms makes it easier for customers to remember who you are and recognise your products/services when they see your content. Plus, consistent branding makes your business look professional, increasing the reputation and trust your audience has for you.

6. Build an effective website

Your website should be the core of your online presence. 

Making sure it is easy to navigate, user-friendly and informative will help increase sales by encouraging customers to take action. 

A well designed website helps customers learn more about yourself and your products/services, as well as providing an opportunity for them to contact you - all of which can encourage sales!

7. Set up a Google Business Profile

Having a Google Business Profile is an incredibly useful tool to help increase awareness of your brand. A verified listing allows customers to find you easier, boosting your online presence. 

It gives customers more information about your business and also helps them access reviews of your products/services, encouraging people to buy from you. Being present on Google My Business increases the discoverability of your business in the local area, increasing your local brand awareness. 

8. Encourage reviews from your customers 

Customers rely heavily on reviews when it comes to making decisions about products and services, so having a good reputation is essential. Encourage customers to leave reviews of your business online, as this will help build trust in potential customers and improve sales.

With these 8 simple tips, you can start generating guaranteed sales for your small business. Implementing these strategies takes perseverance but it’s well worth the effort. Good luck!