If you are promoting yourself on social media, the bio is the first port of call and your first chance to sell your business. The bio needs to be as good as it can be to catch the eye and get a visit to your site, or a sale. You’ve carefully crafted that picture on Instagram and you get a visit to your profile, here are some tips to improve your social media bio:

Make it clear and concise. Your bio should be easy to read and understand. Make your point quickly and don’t use jargon or acronyms, unless this is a filter to your ideal customer.

Keywords. When writing your bio, think about what people would be searching for to find you. Incorporate these keywords into your bio to improve visibility.

This is personal. Your social media precence is an extension of you and your bio should reflect this. Share your interests, hobbies and passions. It will help people connect with you on a personal level

Get creative. Add a bit of humour or tell a story, use your imagination to bend the rules above to make you stand out.

Its alive! Your social media bio should be updated regularly with changes that are happening with you and your business.

Use a call to action. Tell people what you want them to do, such as follow you, subscribe to your newsletter, or visit your website.

Proofread your bio carefully. Make sure there are no errors in grammar or spelling.

By following these tips, you can create a social media bio that is clear, concise, personal, and creative. This will help you connect with your audience and build a strong online presence.